In 2022 Benjamin Alexander made history as Jamaica's first-ever Olympic Alpine ski racer. A complete underdog, only finding skiing aged 32 just six years before his Olympic glory. Benjamin discovered skiing through his previous role as an international DJ, naturally.

Benjamin's story is one of perseverance, never accepting no for an answer, and fighting against all odds through the pandemic to secure his place in history. He continues his work with the next generation of Jamaican ski athletes to champion further diversity in both the Olympics and winter sports. Benjamin’s story has received countless coverage in major media outlets including TIME, ABC, BBC, CBC, NBC, Rolling Stones and there is a documentary in the making.

GOAL SETTING

Setting outlandish goals and achieving them

OVERCOMING ADVERSITY

Succeeding in the face of severe adversity

DIVERSITY IN WINTER SPORTS

Reasons and solutions for the current lack of diversity