In 2022 Benjamin Alexander made history as Jamaica's first-ever Olympic Alpine ski racer. A complete underdog, only finding skiing aged 32 just six years before his Olympic glory. Benjamin discovered skiing through his previous role as an international DJ, naturally.
Benjamin's story is one of perseverance, never accepting no for an answer, and fighting against all odds through the pandemic to secure his place in history. He continues his work with the next generation of Jamaican ski athletes to champion further diversity in both the Olympics and winter sports. Benjamin’s story has received countless coverage in major media outlets including TIME, ABC, BBC, CBC, NBC, Rolling Stones and there is a documentary in the making.
Include: Google, YouTube, MIT, AIG, Outdoor Research, Doug Coombs Foundation, Mountain Travel Symposium
GOAL SETTING
Setting outlandish goals and achieving them
OVERCOMING ADVERSITY
Succeeding in the face of severe adversity
DIVERSITY IN WINTER SPORTS
Reasons and solutions for the current lack of diversity
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